What Is EPR Implementation?

What Is Extended Producer Responsibility (EPR)?

As per the new E-Waste (Management) Rules 2016, it has become mandatory for bulk consumers, producers and manufacturers of all electrical and electronic equipment to bide by their EPR. These rules clearly indicate that a target is set for a bulk producer as per their market share to channelize their e-waste for responsible recycling.

Extended Producer Responsibility (EPR) means responsibility of any producer of electrical or electronic equipment, for channelization of e-waste to ensure environmentally sound management of such waste. Extended Producer Responsibility may comprise of implementing take back system or setting up of collection centres or both and having agreed arrangements with authorised dismantler or recycler either individually or collectively through a Producer Responsibility Organisation recognised by producer or producers.

What is the role of a PRO?

A Producer Responsibility Organisation is an organisation that helps producers meet their EPR targets through various recyclers and dismantlers in the country. PRO is responsible for setting up a collection mechanism for the targeted material and create awareness for recycling of e-waste.

To discharge obligation of take back and to meet expenses relating to logistic, recycling & disposal of hazardous substances the directive also provided for Advance Recycling Fee (ARF), which producers are eligible to collect from the customers at the time of sale. The ARF so collected remain earmarked to meet above obligations on the part of the producers / importers and after collection either on their own or taking help of third party logistic, the end of life equipment are sent to the certified recyclers for environment friendly disposal as per the norms set under the above directive.

The proposed draft Rules for e-waste management announced by the Ministry of Environment & Forests MoEF), India also suggests that the producers of electrical & electronic equipment are responsible to take back their products from the consumers at the end of the life of the product or whenever the consumer wishes to give back for disposal, practically on the same lines of EU. In the proposed Rules, there is a reference of Deposit Refund Scheme (DRS). This financial instrument is in use in some countries for various products including WEEE.

Once the proposed amendments in the present Rules will be in force, producers will be responsible to take their products back with certain targets and hand over the same to authorized / registered recyclers for final disposal. Looking at the Indian scenario, where every man made item fetch value even after the worst possible use, applicability of ARF / DRS has its limitations but if the same is enforced through the regulatory frame work, which is most likely, the producers will be eligible to collect DRS / ARF from the consumers.

What we are offering?

We have a perfect solution for solution for all bulk producers of electric and electronic equipment to meet their EPR targets. We ensure a transparent model of operation in the process with an expertise to meet the targets in a specified timeframe. Our services include –

  • We specialize in reverse supply chain services including reverse logistics, environmental reporting and downstream processing.
  • We provide PRO services with regulatory take-back schemes for e-waste and our compliance management evaluated and optimizes the compliance cost of producers.
  • Creating awareness for masses through social media, corporate events, print and digital marketing, awareness and collection drives and various other initiatives.
  • Presence in more than 5 major cities across India through our collection centres, collection points and channel partners for collection and handling of e- waste.
  • We strongly believe that the informal sector has an answer for meeting the targets imposed on producers under EPR. As 70% of the e-waste generated in India is illegally recycled in the vicinity of Delhi/NCR, we are confident in achieving the targets through our strong buying base from them.
  • We provide evidences in the form of videos, pictures, documents and other forms as per the requirement of the producer. We make sure that the entire process is done as per the guidelines and strong work ethics.
  • We are promoting “Erase E-Waste” by which collection of e- waste is done throughout Hyderabad by our app based model. It delivers a hassle free disposal of e-waste for consumers in a most economical and efficient manner.
  • We have a dedicated team of telecallers and professionals working for the consumers to dispose their e-waste in a hasle free manner.

With our highly innovative and comprehensive return management solutions, we enable manufacturers to actively drive product and commodity returns thus facilitating multiple cycles of use. We are guided by our return to value philosophy and stand working our bit to work toward a circular economy. We are committed to provide you the best solution for achieving the targets. Please allow us a visit for a brief meeting to further explain our concept.